Internationally renowned Professor of Kellogg Graduate School of Management, Philip Kotler, is the one, who in fact invented the word "marketing" both as a term and as an industry. Owners of leading international brands as well as governments of some countries are approaching him for professional consultation.
In March 2014 for the first time Philip Kotler handed out his own award in advertising and marketing industry "Kotler Award". This award was created in order to value and mark greatest personal achievements of professionals in communication business.
Main difference between Kotler Award and numerous other awards in the industry is the fact that it is not the most successful agency or campaign that gets an award, but a single personality. According to the vision of Philip Kotler, top managers of advertising, marketing and PR agencies, client companies (both products and services), public organizations as well as representative of governmental bodies have a chance to fight for the title of the best specialist in marketing and advertising. The number of applicants per company is unlimited. The Award's structure contains two blocks of categories and several special awards.
As being up to date is extremely important for any business, Philip Kotler has locked the timeframe for achievement on the basis of which the prize is awarded to one year.
This year «Kotler Award» will be held in Russia.
In March 2014 for the first time Philip Kotler handed out his own award in advertising and marketing industry "Kotler Award". This award was created in order to value and mark greatest personal achievements of professionals in communication business.
Main difference between Kotler Award and numerous other awards in the industry is the fact that it is not the most successful agency or campaign that gets an award, but a single personality. According to the vision of Philip Kotler, top managers of advertising, marketing and PR agencies, client companies (both products and services), public organizations as well as representative of governmental bodies have a chance to fight for the title of the best specialist in marketing and advertising. The number of applicants per company is unlimited. The Award's structure contains two blocks of categories and several special awards.
As being up to date is extremely important for any business, Philip Kotler has locked the timeframe for achievement on the basis of which the prize is awarded to one year.
This year «Kotler Award» will be held in Russia.